Entries by Claire Goyat

Social networks abroad: a multi-local approach?

Implementing a strategy of social networks presence abroad is an exciting challenge. Depending on the environment and objectives of each company, the strategy must arrange with the will of galvanize brand content globally while adapting to national markets. The involvement of teams, organization, time is not the same as we choose to place a unique […]

Pinterest, a Great Opportunity for Brands

Pinterest represents a great opportunity for brands as a visual and emerging social network. In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its variety of buttons / widgets and its rich pins, Pinterest allows brands to develop their online web content strategy, spread the world with […]