Launch of Quommunity community!
Quo Vadis, manufacturer of school agendas Textagenda ®, puts up with cgo & co annual digital communication strategy aimed at French college students.
Client / Project
Quommunity 2013 / 2014
Project : provide monthly and entertainment dedicated to teenagers, accessible from a smartphone via the QR code, and content, throughout the school year.
On the basis of the application, the QR printed on each page of the beginning of the month Textagendas ® the next academic year 2013/2014 codes. The brand wants to develop its reputation and change its image by developing a close relationships with its clients, French schoolchildren.
cgo & co intervened with Quo Vadis on reflection, implementation and facilitation of online device.
The proposed digital device is the creation and development of a community around Youth Recreation’s elements: music, trends, DIY, culture, activities, news … while highlighting the brand and its range. A community that is anchored on a dedicated Facebook page and a Tumblr page, adolescents favorite social networks.
- Annual strategy and on line device
- Content creation
- Planning and creating identity
- Community management
- Bloggers and Communities promotion
- Social Media purchase advertising space
- Web development and Facebook application