Social Media Marketing campaign #mapparadise !
For the 2012 summer season, TomTom has launched the international campaign #mapparadise, inviting users and lovers of the great voyages to map the five most beautiful islands in the world. The dream job, actually.
Client / Project
Project: Launch, promotion and social media support game #Mapparadise
TomTom International BV has launched an international campaign during summer 2012 by inviting lovers of the great voyages to map the five most beautiful islands in the world. The dream job, actually. The campaign #mapparadise is concepted with viral mechanics, based on social networks.
Keys to success : A campaign connected with the company’s business . Share dream indisputable. The creation of dedicated, funny and shareable French language content on social networks : Facebook / Twitter / Youtube. A simplified participation by sending a text and an image to show motivation. Finally, a promotion based on the recovery of information by influencers and targeted communities: geeks , families, young students, fans geography too!
Success is waiting for you with a record of participation for France at launch through press coverage and influential bloggers . France 5000 candidates for the involvement of Fiji. A mention in Télématin and counter fans panics . The most interesting results : a doubling of fans and followers without loss of commitment ratio (Over 30% of the 35 % maximum ). A very focused and minimal use of ads on Facebook to limit the number of little interest by the brand and fans TomTom products.
- Community management
- Bloggers and communities promotion
- Social Média purchase advertising space