Promoting the range of fragrances to the blogging community

Two campaigns in late 2011 and spring 2013 were implemented by Victorinox Fragrances via the agency coUNDco member of BoxNetwork network. A first campaign of exploring the range of fragrances “The swiss way of freshness” and the international launch of the fragrance for women “Victoria”.

Client / Project

Victorinox Parfums

Project: Launch and promotion of the Parfums to the target community of bloggers.

2011: A gaming  and sharing device is organized online with a 360 ° video: “the swiss way of freshness”. cgoandco handles to broadcast the event to the specialized bloggers community in France (European Campaign conducted by coUNDco) . 

2013: A new feature allows you to compose and send e-sample bouquets with friends. The campaign deployed internationally by our partner coUNDco is distributed to the various communities in France via the setting up of contests with some influential bloggers.

Our intervention

cgoandco intervened in the identification, recruitment, preparation kits and press France, managing relationships with participating bloggers and reporting of each transaction.

Results Campaign 2011:

  • 20,000 + samples requests / 8 weeks of the campaign – the stock is exhausted
  • 54,182 unique visitors
  • 90% of traffic on the mini site comes from the referring site / non-traditional media source
  • France has responded very well to the operation, which involved about 30% of website traffic, sharing maps and sample requests.

Our competence

  • Digital PR
  • Bloggers and communities promotion