Promoting the range of fragrances to the blogging community
Two campaigns in late 2011 and spring 2013 were implemented by Victorinox Fragrances via the agency coUNDco member of BoxNetwork network. A first campaign of exploring the range of fragrances “The swiss way of freshness” and the international launch of the fragrance for women “Victoria”.
Client / Project
Project: Launch and promotion of the Parfums to the target community of bloggers.
2011: A gaming and sharing device is organized online with a 360 ° video: “the swiss way of freshness”. cgoandco handles to broadcast the event to the specialized bloggers community in France (European Campaign conducted by coUNDco) .
cgoandco intervened in the identification, recruitment, preparation kits and press France, managing relationships with participating bloggers and reporting of each transaction.
Results Campaign 2011:
- 20,000 + samples requests / 8 weeks of the campaign – the stock is exhausted
- 54,182 unique visitors
- 90% of traffic on the mini site comes from the referring site / non-traditional media source
- France has responded very well to the operation, which involved about 30% of website traffic, sharing maps and sample requests.
- Digital PR
- Bloggers and communities promotion