To stick to its global ambitions, Tommee Tippee just launched a new campaign called “Parent On” to empower parents to follow their own instincts.
Parent On spirit is to support mothers and fathers through the parenting moments of their new life, including little fails or arrangements with reality!
The #ParentOn campaign, created by McCann New York, is already launched in the UK, USA and France. Australia, New Zealand, Asia and the rest of Europe will follow. Each month since April 2014, cgoandco works on Facebook contents for all the Tommee Tippee pages. Objectives for these high value contents are to improve word-to-mouth between parents and to set Tommee Tippee on a disruptive tone with real life and empathetic situations.