cgo&co cares for its clients according to their needs, preparing and organizing the social media strategy in the context of an operational marketing campaign or in a B2C, corporate, national or international annual presence.
We bring our know-how in terms of internal organization, creation of social media “logbook” for multidisciplinary and multilingual teams.
We offer learning solutions or short training sessions, in order to guide the digital development. We focus on content’s creativity and quality combined to listening and analysis online tools .
Social networking integration to corporate strategy
Upstream intervention of the social networks’ management processes with the creation of charters use, related to the internal organization, training teams, determination of performance indicators.
Analysis and study of the positioning of the different channels, internal sources and trade integration to the others enterprise services: Marketing, Sales, Customer Service, HR…
The conversation analysis and identification of customers, partners, employees, journalists, and experts are a prerequisite to meet the public at the right time and the right place. It identifies the favorite subjects and speaks on the expertise of the company. Analysis tools are numerous and heterogeneous.
Their choice and the proper use of their capabilities allow them to measure the impact of a campaign, to answer quickly in the customer relationships’ context and to facilitate the report and share of information on most of the connected devices.
Monitoring and conversations
Analysis tools are numerous and include more and more to the business flow. They move very quickly in an international context. Whatever solution is chosen, it is still necessary to set the parameters on a daily basis and give meaning to the data. We take care to the needs of our clients, the daily conversations analysis, giving advice on the choice of analysis tool for a specific campaign or to integrate services. For our own need, we use two platforms: Socialbakers, monitoring its communities and Brandwatch, monitoring and follow-up conversations.
WEB CONTENT CREATION
Content style, topic identification, animated editorial board, animation and flow organization, planning and graphical content creation, multi-format output: sound, photos, illustrations, video, SEO copywriting, publication.
Accuracy, adequacy, quality information on the different networks is the result of the data analysis from conversations, knowledge of the industry and customer relationships combined with some creative knowledge. In a BtoB or BtoC context, contents allow to push the action, according to previously defined goals.
Each network has its own rules of conduct. Coupled data tracking conversations, animation community includes timeliness and response process established in the charter and spontaneity, creativity and immediacy of trade.
We set up an editorial and social media management for every project. Performance measurement tools via our network analysis and support marketing campaigns complement our offer. We focus on the relevance and consistency of information and action plans, creativity ways of engagement, organization and efficient tools.
ENGAGEMENT AND PROMOTION
cgo&co guides brands in the implementation and management of social media marketing campaigns. The effectiveness of the engagement device and the execution quality are at the heart of successful recruitment campaigns. Our activity extends from the creation of the device to the development of the technical solution and then to the promotional campaign proceedings via bloggers’ networks, buying space and participants’ monitor and relaunch.
CREATION ET APPLICATIVES SOCIAL MEDIA SOLUTIONS
The agency supports the graphic design and the social media marketing campaigns. This ranks over the creation of site platforms (tumblr, wordpress, newsletter…), the development of customized applications for Facebook (tab mode and canvas) adapted to mobile web solutions. The agency integrates elements in his creations tracking and data recovery.
CUSTOMER RELATIONS AND MARKETING
The integration of customer relationships via social networks is one of the reasons for the brands’ presence: the “social CRM“evolved as fast as the use.
By supporting community management, cgoandco is able to set up an organization in governance adapted to the customers’ relationship, based on the needs of each company. The physical presence of our consultant / community manager with marketing teams / sale of our clients can be implemented on regular basis.
The goal of the media/influencer relationships is to educate and positively influence customers/users opinions and choices in maximizing media coverage and the advice quality in the context of marketing campaigns.
Relationships with journalists, influencers and the wider public connected integrate creation and dissemination of press releases, the daily intervention on social networks most relevant and the establishment of special operations (invitations, meetings …). For cgo&co., influencers’ relations are addressed to journalists, experts and bloggers recognized with a strong online reputation.